Selling a House in Merrimac, Gold Coast: 2025 Trends and Top Tips

Selling a House in Merrimac, Gold Coast: 2025 Trends and Top Tips

Merrimac offers a blend of suburban tranquility and urban convenience on the Gold Coast. For homeowners looking to sell in Merrimac in 2025, it’s important to understand the local market and how to make your property stand out. The Merrimac property market has shown solid growth in recent years, with buyer demand remaining resilient even as the broader market steadies. In this guide, we’ll cover the latest Merrimac Gold Coast real estate trends – from price growth to buyer demographics – and offer practical tips on how to sell a home in Merrimac for the best price. By following these insights, you can enter the selling process with confidence, and when you’re ready, reach out to Nortons Real Estate Agency for expert guidance.

Merrimac Property Market Trends in 2025

Steady Price Growth: The Merrimac property market has continued to perform well leading into 2025. The median Merrimac house price is now around $940,000, reflecting an annual growth of about 5%. Units and townhouses have seen even stronger growth – over 11% in the last year – with median unit prices in the mid-$700,000s. This steady price appreciation means many Merrimac homeowners have built up significant equity. For sellers, it’s a positive sign that selling a house in Merrimac can yield strong returns, provided your asking price is aligned with the market. Properties are also changing hands relatively quickly; houses spend only about 2 weeks on the market on average before being sold, indicating persistent buyer demand.

High Buyer Demand: Demand in Merrimac is driven by the suburb’s family-friendly appeal and convenient location. The community has a population of just over 7,200, and about 42% of households are families with children. With a median age around 38, Merrimac attracts both young families and established professionals who appreciate its proximity to schools, parks, and the coast. Many of these buyers are owner-occupiers (over 60% of homes are owner-occupied), creating a stable market of people looking for long-term homes. Buyer demand has also been bolstered by the broader Gold Coast trend of migration from other regions – the area’s booming economy and continued interstate influx act as a buffer, keeping interest high in local real estate. Even as the frantic pandemic-era boom has leveled off, Merrimac remains a sought-after suburb where well-presented homes can attract competitive offers.

Market Factors in 2025: Several factors are working in favor of Merrimac sellers this year. The Reserve Bank’s pause (and even slight reversal) on interest rate hikes has improved buyer confidence and borrowing power, easing affordability concerns marginally. Meanwhile, the Gold Coast overall is still among Australia’s top-performing regions for property growth. Locally, Merrimac is benefitting from upcoming infrastructure and development. A new infill train station is planned between Nerang and Robina stations – close to Merrimac – which will significantly improve public transport access for the suburb. Additionally, ongoing residential projects are transforming former farmland into new housing estates in the area. These improvements signal confidence in Merrimac’s future and may attract more buyers. As a homeowner, staying informed about these trends helps you time your sale and set realistic expectations. Overall, 2025 is presenting as a balanced market – not as frenzied as a couple of years ago, but Merrimac real estate is still in demand and growing at a healthy, sustainable pace.

How to Sell a Home in Merrimac: Tips to Get the Best Price

Once you’re up to speed on the market, it’s time to focus on preparation. Selling in a competitive area like Merrimac means your property should shine to fetch the best price. Preparation is everything – especially if you plan to list during peak periods (Spring from September to November is typically the most popular time to sell on the Gold Coast, which brings plenty of buyers and also more competition). The following tips will help you get your Merrimac home sale-ready and maximize its value:

Get a Professional Appraisal and Price It Right: Start by understanding what your home is worth in the current Merrimac market. An accurate appraisal from an experienced local agent will help you set a realistic asking price that attracts buyers without leaving money on the table. Pricing too high can cause your listing to stagnate, while pricing competitively can lead to more interest and possibly a quicker sale. Norton’s Real Estate can provide a free appraisal and guide you on recent comparable sales in Merrimac to ensure your price expectations align with market reality.

Boost Your Curb Appeal: First impressions matter, so take a good look at your home’s exterior. Merrimac buyers – often families – appreciate a welcoming, well-kept frontage. Simple improvements like mowing the lawn, trimming bushes, planting fresh flowers, and pressure-washing driveways or exterior walls can instantly enhance curb appeal. Consider a fresh coat of paint for the front door or fence if they’re looking tired. A little effort outside can draw in more buyers by making your property stand out as one of the nicer homes on the street.

Declutter and Depersonalise: Inside the home, create a blank canvas for potential buyers. Remove excess furniture and personal items so rooms feel more spacious and buyers can imagine themselves living there. Pack away family photos, personal collections, and clutter on countertops. Organize cupboards and wardrobes (buyers will peek inside) to showcase ample storage space. A clean, decluttered interior helps highlight your home’s features – whether it’s an open-plan kitchen or a roomy master bedroom – and signals that the property has been well cared for.

Make Minor Repairs and Updates: Before listing, fix any small issues that could turn buyers off. Leaky taps, cracked glass, peeling paint, or broken light fittings should all be addressed. These minor repairs prevent buyers from seeing maintenance red flags. It can also be worth investing in simple updates that add value: repaint walls in neutral tones, update old cabinet handles, or replace worn carpets. You don’t need major renovations, but a bit of a facelift (fresh paint, polished floors, modern fixtures) makes the home feel move-in ready. Importantly, clean every room thoroughly – a deep clean (or hiring a cleaning service) will get rid of any odors, stains, or dust, giving your home a like-new shine.

Stage for a Great First Impression: Presenting your home in its best light is key to winning over Merrimac buyers. If possible, arrange your furniture to maximize space and showcase each room’s purpose. You might consider professional home staging for an extra polished look – styled homes often sell faster because they help buyers emotionally connect to the space. At minimum, ensure each room is well-lit (open curtains, turn on lights) and add some welcoming touches like fresh flowers or crisp linens. High-quality listing photos are also crucial: your real estate agent should use a professional photographer so that your home looks bright and inviting in online listings. Given that many buyers will first encounter your property via online search, great photos and staging can significantly boost your home’s appeal.

Choose the Right Real Estate Agent: Finally, work with an experienced Merrimac real estate agent who knows the local market inside out. The best real estate agent in Merrimac will understand what buyers in this suburb are looking for and how to market your home effectively (from highlighting family-friendly features to promoting proximity to schools and amenities). A good agent will also have a network of interested buyers and handle negotiations to get you the optimal price. Norton’s Real Estate, for example, prides itself on deep local knowledge and personalized service – we can guide you from day one, whether it’s advising on improvements or setting a smart pricing strategy. Partnering with a skilled agent takes a lot of stress out of the selling process and ensures you have an advocate working to achieve your goals.

Ready to Sell? Contact Nortons Real Estate Agency for Expert Advice

If you’re a Merrimac homeowner thinking of selling in 2025, now is a great time to take action. Contact Nortons Real Estate Agency for a friendly, obligation-free chat about your property. We can provide a free appraisal to inform you of your home’s current value in the Merrimac market and discuss the best approach to achieve a top-dollar sale. As a local agency (and one of the best real estate agents Merrimac has to offer), we have helped many Merrimac and Gold Coast sellers successfully navigate the process. Our team is ready to assist with professional advice, marketing expertise, and a tailored strategy to sell your house for the best price. Don’t hesitate to reach out to Nortons Real Estate Agency today – we’re here to make your home-selling journey as smooth and rewarding as possible.

Disclaimer: This content is for general information purposes only and does not constitute professional financial or real estate advice.