Is Now a Good Time to Sell in Brisbane City?
Is Now a Good Time to Sell in Brisbane City?
If you’re considering selling your property in Brisbane City, you’re likely thinking about timing: “Is now the right moment to list my home?” Brisbane City offers a unique blend of inner-city convenience, lifestyle, employment hubs, and cultural appeal — and these features continue to influence buyer behaviour today.
In this comprehensive article, we’ll look at:
The current state of Brisbane City property prices
Why the market matters for sellers
Key factors influencing demand right now
How to maximise your sale outcome
Whether now is a good time to sell
Let’s break it down in clear, plain English.
📊 Brisbane City Property Market Snapshot
Brisbane City is an apartment-dominated market, but houses and terrace homes also feature in the inner-city mix.
🏡 Median House Price
Brisbane City’s house market tends to be smaller and more specialised than typical suburban markets. When houses do trade, they often sit in mixed pockets (e.g., parts of Spring Hill, Petrie Terrace, Red Hill, Paddington, New Farm fringe areas). Rather than suburb-wide Brisbane City median house prices, city fringe areas often set the tone.
Latest data from property platforms suggest median house prices in inner city/adjacent pockets range between $1,400,000 and $1,700,000 (for houses within a short distance of the Brisbane CBD). These figures vary based on specific streets, elevation, and period.¹
🏢 Median Unit Price
Units and apartments are the dominant dwelling type in Brisbane City proper. Recent market data indicate that median apartment prices are sitting around $700,000–$780,000 for standard city units.²
Apartments with premium attributes — river views, new builds, or high-end refurbishment — often trade above these medians.
These price points reflect the continued attractiveness of Brisbane’s riverfront living, proximity to employment hubs, and lifestyle precincts.
📈 Why Brisbane City Still Attracts Buyers
📍 Lifestyle and Amenities
Brisbane City offers:
Easy access to major workplace centres
Public transport connectivity (trains, buses, riverside walks)
Major cultural hubs like South Bank, Howard Smith Wharves
Fine dining, cafes, and retail precincts
This lifestyle mix draws:
Professionals seeking walking distance to work
Downsizers wanting low-maintenance living
Investors targeting inner-city tenants
Interstate buyers moving to Queensland
📍 Underlying Population Growth
Brisbane is one of Australia’s fastest-growing cities, both in population and jobs. Growth in Brisbane City ensures ongoing long-term demand for quality housing, especially where proximity to services matters.
📍 Interstate Demand
Recent years have shown increased buyer migration from Sydney and Melbourne, as lifestyle buyers and professionals seek affordable urban living without compromising quality.
🧠 Should You Sell Now?
Here’s what the data and buyer behaviour suggest:
📌 Prices Have Remained Resilient
Median price levels — around $700K for units and higher for structured fringe houses — show that demand persists across dwelling types. These figures are not softening significantly and reflect reasonable market confidence.
📌 Strong Outer Suburb Comparisons
Compared with many coastal or fringe markets, Brisbane City’s central positioning still holds appeal for long-term value.
📌 Investor Interest is Active
Investors remain interested in inner-city units due to strong rental demand and lower maintenance commitments.
However, sellers need to combine timing with smart positioning:
Accurate pricing based on recent local comparable sales
High-quality presentation (including professional photography)
Tailored marketing that reflects Brisbane City’s diverse buyer pool
📍 How to Maximise Your Sale
📸 High-Quality Visuals
Professional photography — including a strong visual of your property exterior — dramatically increases buyer discovery and engagement. Great photos help buyers imagine lifestyle appeal in Brisbane City’s urban, walkable environment.
💡 Presentation
Units and homes in inner-city areas benefit from staging, decluttering, and lighting to show space and lifestyle potential.
📍 Deep Local Insight
Inner-city markets are nuanced. A property close to transport, riverfront paths, and dining precincts will attract a different buyer profile than one near busy roads.
🚀 Marketing Strategy
Precision targeting, online campaigns, and agent follow-up help convert interest into offers — especially in markets where buyers are time-poor professionals.
💭 So, Is Now a Good Time to Sell?
Yes — for many sellers in Brisbane City, now presents a favourable environment to sell.
Here’s why:
Median prices remain stable, especially for quality units and houses near key lifestyle precincts
Buyer interest remains active, with diverse groups seeking inner-city addresses
Lifestyle appeal and future growth prospects resonate with buyers
Strong marketing and presentation can unlock above-average results
That said, selling success is just as much about preparation and strategy as it is about timing.
📞 Call to Action – Norton’s Selling
If you’re considering selling your property in Brisbane City and want a tailored, property-specific market valuation and marketing strategy, the team at Norton’s Real Estate can help.
We combine local Brisbane insight with proven marketing techniques to help you get the best possible result.
⚠️ Disclaimer
This article is intended for general informational purposes only and does not constitute financial, legal, or real estate advice. Property values and market trends can change over time. Sellers should obtain a professional appraisal and personalised advice before making any real estate decisions.