Logan: Rapid Growth Corridor and Commercial Goldmine

Chart: Logan City projected population growth. The City of Logan’s population is set to surge by over 50% in the next two decades, reflecting its status as one of Queensland’s fastest-growing areas.
When people talk about South East Queensland’s property boom, the spotlight often falls on Brisbane or the Gold Coast. But savvy investors and developers know there’s another player in the region that’s coming into its own – Logan City. Nestled strategically between Brisbane to the north and the Gold Coast to the south, Logan has emerged as a key growth corridor. With a young, diverse population and an abundance of developable land, Logan is experiencing an economic and construction surge that presents exciting opportunities for commercial property owners. If you own commercial real estate in Logan – whether it’s a warehouse, a retail center, or a parcel of development land – now is the time to pay attention. Here’s why Logan is being hailed as a commercial goldmine and why selling or redeveloping your property could reap significant rewards.

Fastest Growth and $18 Billion in Projects

Logan is booming. It’s not just anecdotal – the numbers prove it. The city’s population, which was around 334,000 in 2020, is projected to climb past 500,000 within the next 20 years. This growth rate outpaces most other areas in Queensland, making Logan one of the state’s fastest-growing municipalities. Such rapid expansion has caught the eye of government and investors alike. In fact, more than $18 billion of publicly funded infrastructure projects are currently in progress to support Logan’s growth. These range from major highway upgrades and rail extensions to new hospitals and schools. For example, a $1.2 billion agreement was signed to fast-track essential infrastructure in Logan’s key development zones, Yarrabilba and Greater Flagstone. The message is clear: both public and private sectors are betting big on Logan’s future.

What does $18 billion buy you? New roads that improve freight and commuter travel (the recent $512 million Logan Enhancement Project upgraded crucial motorway links)t, better public transport, and enhanced utilities – all of which make doing business in Logan easier and more attractive. As these projects come online, areas that were once semi-rural on Logan’s outskirts are transforming into bustling residential communities and industrial hubs. Simply put, Logan is being built up at an unprecedented pace, and that lays the groundwork for commercial development to thrive.

A Magnet for Businesses and Industry

Logan’s location is a huge advantage. Situated along major transport corridors, it offers companies easy access to both Brisbane’s and the Gold Coast’s markets without the hefty price tag of being in those cities. This has led to a surge of interest from corporations. Large national and multinational businesses have been setting up operations in Logan’s industrial precincts around the Logan Motorway. Names like Metcash (grocery distribution), DHL (logistics), and even global tech companies are staking their claim. One headline-grabbing example was Wing (owned by Google’s parent Alphabet) choosing Logan as one of only a few places worldwide to launch its drone delivery service – investing $100 million in the cityt. Another is tech firm GO1, which relocated its headquarters from Brisbane to Logan to tap into the region’s talent pool and connectivity.

For commercial property owners, the influx of businesses means rising demand for warehouses, offices, and distribution centers. Industrial vacancy rates in prime Logan areas are extremely low, and rents have been climbing. If you own industrial land or buildings, you may find more potential buyers knocking on your door, from owner-occupiers needing space for their enterprise to investors chasing solid yields. Similarly, retail is picking up in growth suburbs – new shopping centers are under construction to cater to swelling suburban populations. Logan’s two designated Priority Development Areas (at Yarrabilba and Flagstone) will eventually host not just thousands of new homes, but also town centers, supermarkets, and services. Owning property nearby or in one of these PDAs positions you well for capitalizing on the development wave.

Let’s not forget commercial offices: with Brisbane CBD rents rising, some firms are choosing fringe locations. Logan, with its access to labor (over 2.6 million people live within 40 kmt) and improving amenities, could see a rise in demand for suburban office parks and co-working hubs. Already, InvestLogan and council initiatives are actively courting businesses to set up shop locally, highlighting incentives and the lifestyle benefits of shorter commutes for workers.

Why Consider Selling or Redeveloping Now?

Timing can be everything in real estate. Logan is at a pivotal point: its growth is well underway, but there’s still room before the market possibly peaks. Selling now could allow an owner to capture the upside momentum. Here are some factors to weigh:

• Significant Capital Appreciation: Land values in Logan have been climbing as development spreads. If you’ve held a property for a number of years, you might be sitting on considerable unrealized gains. For instance, land that was once valued for farming on the city’s fringe might now be earmarked for a new industrial park or housing estate, drastically increasing its worth. Rather than hold long-term, some owners choose to sell at such inflection points to realise profit or to reinvest elsewhere.

• Developer Interest is High: Developers – both commercial and residential – are actively searching for sites in Logan. They are drawn by relatively lower land costs and supportive council planning (Logan City Council’s new Planning Scheme in 2025 focuses on accommodating growth and encouraging diverse development). If your property has favorable zoning or is large enough for a new project, marketing it now could attract competitive offers. We’re seeing examples of old shopping strips, large backland lots, or disused industrial sites being bought out for redevelopment into modern facilities.

• Avoiding Holding Challenges: Rapid growth can also bring growing pains – for instance, infrastructure construction can cause temporary disruption, or increasing property taxes as valuations rise. Some owners may not want to deal with these transitions. By selling, you can pass on those future challenges to the next party and secure your gains without uncertainty. Additionally, if your property would require significant upgrades to remain competitive (say, an older warehouse needing new fit-outs for modern logistics), it might make sense to sell to a developer who will rebuild, rather than invest heavily yourself.

Partner with Norton’s Real Estate for a Successful Sale

Whether you’re motivated by capitalizing on a hot market or looking to streamline your investments, making the decision to sell a commercial property is significant. Norton’s Real Estate is here to ensure that if you do choose to sell in Logan, you achieve the best possible outcome. Our team stays on top of Logan’s market trends and has connections with a network of developers, investors, and business owners actively seeking opportunities in the area. We will provide a comprehensive evaluation of your property, considering not just its current use and condition, but its highest and best use in light of Logan’s growth trajectory.

With Norton’s, you’ll receive personalized service – from advice on the optimal timing and pricing, to marketing that highlights key assets (such as proximity to highways or growth centers), to skilled negotiation when offers come in. Logan’s story is one of opportunity and transformation, and we’d love to help you make your property part of that success story for both you and the community. Contact Norton’s Real Estate today to discuss your Logan commercial property and discover how we can assist in selling or repositioning it for the future. With the right guidance, you can turn Logan’s boom into your financial win.

Disclaimer: This article is provided for general information only. Norton’s Real Estate Agency does not accept liability for decisions made based on this content. Always seek legal, financial, or property advice before acting.