Professional Photography vs DIY Photos: How Image Quality Impacts Your Sale in Arundel
Professional Photography vs DIY Photos: How Image Quality Impacts Your Sale in Arundel
When selling property in Arundel, buyers form opinions long before they step inside your home. In today’s digital-first market, your listing photos are often the very first interaction a buyer has with your property — and that first impression can directly influence enquiry levels, inspections, and final sale price.
Arundel is a well-established suburb appealing to families, professionals, and investors due to its proximity to Griffith University, the Gold Coast Hospital precinct, major shopping centres, and transport links. Buyers in this market are informed, selective, and visually driven.
First impressions are made online
Professional photography is designed to present your home clearly, accurately, and attractively. A skilled photographer uses proper lighting, wide-angle lenses, and composition techniques to highlight space, flow, and natural light. DIY photos, even when taken with modern smartphones, often suffer from shadows, glare, distortion, and inconsistent angles — which can make rooms feel cramped or poorly maintained.
Buyer expectations in Arundel
Buyers searching in Arundel expect homes to be clean, well-presented, and competitively priced. High-quality images signal professionalism and care, helping buyers feel confident before booking an inspection. Poor-quality photos can create doubt, causing buyers to scroll past your listing or assume the property may not be worth their time.
Enquiry levels and buyer competition
Listings with professional photography consistently outperform DIY listings. They generate more online views, higher enquiry rates, and stronger attendance at open homes. Increased buyer engagement creates competition, which is a key driver of price growth and favourable negotiation outcomes.
DIY photography often reduces engagement on major real estate portals. When fewer buyers click on a listing, the algorithm shows it less frequently — limiting exposure and reducing momentum during the critical early days of a campaign.
Marketing reach and sale outcome
Professional photos don’t just look better — they work harder. They enhance online visibility, improve social media performance, and support stronger buyer perception. In competitive suburbs like Arundel, cutting corners on photography can ultimately cost far more than the price of professional images.
Thinking of selling in Arundel?
At Norton’s Real Estate, we use professional marketing strategies designed to maximise buyer interest and sale outcomes.
Disclaimer: This article is general information only and does not constitute legal, financial, or real estate advice. Results may vary depending on property condition, market conditions, and buyer demand. Sellers should seek tailored advice before making property decisions.