Professional Photography vs DIY Photos: How Image Quality Impacts Your Sale in Loganholme
Professional Photography vs DIY Photos: How Image Quality Impacts Your Sale in Loganholme
When selling property in Loganholme, first impressions don’t happen at the open home — they happen online. Buyers scroll fast, compare listings instantly, and make snap judgements based largely on photos. The quality of your images can directly influence enquiry levels, inspection numbers, and ultimately your final sale price.
First impressions start online
Professional photography is designed to stop buyers mid-scroll. Correct lighting, wide-angle lenses, and thoughtful composition make rooms feel spacious, bright, and inviting. DIY photos, even with a good phone, often struggle with shadows, distortion, and poor framing — making homes appear smaller or darker than they really are. In a competitive Loganholme market, that first visual impression can determine whether a buyer clicks through or moves on.
Buyer expectations in Loganholme
Loganholme attracts families, owner-occupiers, and investors looking for value, accessibility, and lifestyle. These buyers expect clear, honest, high-quality imagery that reflects the home’s condition and potential. Professional photos signal that a property is well-presented, well-priced, and worth inspecting. Poor images can unintentionally raise concerns about maintenance, layout, or value — even when the home itself is solid.
More views, more enquiries, better momentum
Listings with professional photography consistently outperform DIY listings across major property portals. Higher-quality images generate more clicks, longer viewing times, and stronger engagement — which boosts visibility in portal algorithms. This early momentum is critical. The more buyers engaging in the first 7–14 days, the stronger your negotiating position becomes.
Showcasing lifestyle, not just rooms
Professional photographers don’t just capture bedrooms and kitchens — they tell a story. In Loganholme, that means highlighting outdoor areas, family-friendly layouts, nearby shopping centres, and the overall lifestyle appeal of the suburb. DIY photos often miss these subtleties, focusing only on rooms without context.
The cost vs return equation
While professional photography is an upfront cost, it’s one of the highest-return marketing investments you can make. A small spend can translate into stronger competition, fewer days on market, and a higher sale price — often far exceeding the initial cost.
Thinking of selling in Loganholme?
At Norton’s Real Estate, we know how to position your property to stand out — starting with high-quality marketing that attracts serious buyers.
Disclaimer
This article is general information only and does not constitute professional advice. Market conditions and results may vary depending on property type, presentation, and buyer demand. Sellers should seek tailored advice before making any real estate decisions.