Selling a Unit Block in Surfers Paradise on Open Agency
Why Competition Drives Results – and Why Norton’s Accepts the Challenge
Prepared by Norton’s Real Estate – Redevelopment-Focused Sales Agency for Unit Blocks Across the Gold Coast
🔄 What Is an Open Listing — And Why Use It?
An open agency agreement allows a seller to list their property with multiple agents at the same time.
There’s no exclusivity — meaning whichever agent delivers the signed contract first, wins the commission.
In many parts of Queensland, especially in Surfers Paradise, this method is often used for:
High-value, off-market asset sales
Unit blocks with redevelopment potential
Owners seeking quick traction
Properties in high-demand, high-exposure corridors
🔄 Sellers often view open listings as a way to cast a wider net — and when the property is positioned as a redevelopment site, that broader reach can be beneficial.
🦁 Norton’s Real Estate Accepts Open Agency — And Leverages It
We’re not afraid of competition — we thrive in it.
🦁 While many agencies refuse to act under open listings, Norton’s sees it as an opportunity to prove we’re the strongest on the field.
Here’s how we differentiate ourselves:
Fast buyer turnaround
Redevelopment-oriented language and positioning
Private inspections with decision-makers
Professional buyer packs
Negotiation readiness on day one
Lead agent always available to close the deal
Whether we’re competing with one or five other agents, our goal doesn’t change:
Get your property sold to the best buyer, at the best terms, before anyone else.
🔄 Why Use Open Agency for a Unit Block Sale?
Unit blocks — particularly those in Surfers Paradise — often include:
Older walk-ups on large land parcels
Buildings nearing end-of-life condition
Holdings with 4–10 strata units or titles
Zoned High Density Residential or Centre Zone
Prime development footprints with landbank potential
In these cases, sellers may want:
A faster reach into multiple buyer pools
Exposure to competing developers
Reduced upfront commitment while testing the market
The option to reward the most motivated agent, not just the first one they met
🔄 The open agency model works when the property sells itself through zoning, position, or uplift value.
🦁 Our Role: Motivated, Strategic, and Unafraid to Close
At Norton’s, we don’t waste time with slow plays or casual listing exposure.
We position every unit block sale — even in an open environment — with the same professionalism and energy we apply to exclusive listings.
🦁 That includes:
Strategy | Execution |
|---|---|
🦁 Zoning review | We confirm HDR, Centre, or redevelopment overlays |
🦁 Buyer targeting | Direct-to-developer and builder emails |
🦁 Campaign language | “Development Ready” positioning, not just land |
🦁 Offer control | All offers presented clearly and promptly |
🦁 Off-market confidentiality | Maintained unless instructed otherwise |
🦁 Planning support | Optional overlays, lot dimensions, and scheme details |
🦁 Speed | We follow up leads within hours, not days |
We don’t wait. We initiate.
🔄 What Sellers Still Control in an Open Listing
Just because multiple agents are working on your sale doesn’t mean you lose control. You still decide:
Which offer you accept
The timeline for settlement
Whether you want the property sold quietly or on-market
Who gets access to inspect and when
Which agency gets final negotiation preference
And you can withdraw agents at any time if they’re underperforming — including us (though we plan to outperform from day one).
🦁 Selling a Unit Block for Redevelopment? Here’s What Norton’s Focuses On
Our redevelopment strategy is simple, effective, and tailored to builder interest.
We package the property to highlight:
Redevelopment Feature | Buyer Appeal |
|---|---|
Land size + dimensions | Subdividable or multi-storey suitable |
Zoning | Centre Zone, HDR, or mixed-use pathways |
Building age | Knockdown appeal for clean-site start |
Location | Walking distance to beach, tram, or retail |
Site access | Corner lots, dual frontages, or rear access |
Tenant status | Vacant or holding income with notice |
🦁 Our buyer packs aren’t residential gloss — they’re development-ready briefs.
🔄 Common Seller Concerns About Open Listings — Addressed
Q: Won’t agents undercut each other?
Possibly. But a strong agent like Norton’s won’t play the race-to-the-bottom game. We present value, not panic.
Q: Will buyers get confused?
Not if the campaign is structured. We provide clear, centralised buyer comms and handle offers promptly and transparently.
Q: Does this mean I lose control?
Not at all. You still review and accept offers on your terms. The only difference is multiple agents are reaching buyers.
Q: Do I pay more commission?
No — you only pay the agent who sells the property. Everyone else steps back.
📍 Thinking of Selling a Unit Block in Surfers Paradise on Open Agency?
If you want to:
Tap into multiple buyer networks
See which agent performs without commitment
Sell a block that’s suited to redevelopment
Get fast, clear action from agents who thrive under pressure
Then Norton’s is ready to act.
🦁 We welcome open competition — and we’re here to win your listing by winning the result.
📍 Norton’s Real Estate – Development Property Sales | Surfers Paradise
(07) XXXX XXXX
📧 Email: surfers@nortonsrealestate.com.au
🌐 nortonsrealestate.com.au/surfers-unitblocks
⚠️ Legal Disclaimer
This article is general in nature and does not constitute legal advice. Norton’s Real Estate disclaims liability for any decisions made based on this content. Consult your solicitor before appointing agents or entering contracts.