Surfers Paradise: Booming Commercial Development in 2025

A Tourism-Fueled Economic Powerhouse

Surfers Paradise has transformed from a relaxed beach town into one of Queensland’s most dynamic commercial hubs. The Gold Coast’s economy now stands at about $40 billion, with Surfers Paradise at its heart. Tourism is a major driver: visitor spending hit $7.8 billion in 2024, a surge of 31% above pre-pandemic levels. This booming tourist trade, combined with steady population growth (around 2.3% annually, outpacing the state average), is fueling demand for shops, restaurants, hotels, and office space.

Infrastructure & Investment Driving Growth

Recent investments in infrastructure have further accelerated Surfers Paradise’s commercial development. The expansion of the G:link light rail network has greatly improved connectivity, spurring new high-density projects and making it easier for workers and visitors to move around Major public-space upgrades are also underway – for example, a $100 million revitalisation of Cavill Mall (the precinct’s central pedestrian mall) is set to begin in 2026, bringing modern design, digital art installations, and lush green spaces These improvements enhance the area’s appeal and signal confidence in its long-term growth.

Key factors driving Surfers Paradise’s commercial boom include:

• Tourism resurgence: Record visitor spending is boosting retail, hospitality and entertainment businesses

• Population influx: Strong population growth (over 2% annually) adds new consumer demand and workforce to the city.

• Infrastructure upgrades: Projects like the light rail extension and Cavill Mall upgrade improve access and attractiveness

• Investor appetite: National and international brands are securing prime locations, drawn by high foot traffic and prestige.

• Rising property values: Commercial property values have soared (up to 92% since 2020 in Surfers Paradise), reflecting the hot market and making real estate an attractive asset.

Figure: Gold Coast’s economy (~$40 billion) far outstrips other regional centers like Sunshine Coast (~$19.5 billion) and Townsville (~$15.5 billion). Surfers Paradise, as the Gold Coast’s premier district, benefits strongly from this economic scale.

High Demand and Opportunity for Property Owners

The commercial property market in Surfers Paradise is experiencing tight supply and strong demand. Prime retail and office spaces now command rents on par with Brisbane’s CBD, and buyer competition has driven yields (return rates) to historic lows – a sign that investors are willing to pay premium prices for quality assets. New developments – from luxury hotels to mixed-use towers – are reshaping the skyline, and more are in the pipeline as businesses clamor to establish a presence in this iconic locale.

For local property owners, these trends present an excellent opportunity. If you own an older commercial building or even an apartment block in Surfers Paradise, today’s market conditions are ideal for considering a sale or redevelopment. Developers are actively looking for well-located sites to transform into the next hotel, retail complex or high-rise apartments to serve growing demand. In recent years, for example, several aging hotels and unit blocks have been sold and redeveloped into modern high-rises, capitalizing on the area’s surging land values.

Ready to Capitalize? Contact Us!

With Surfers Paradise’s commercial scene booming, don’t miss the chance to maximize your investment. Whether you’re thinking about selling your commercial property outright or exploring a partnership to redevelop an older apartment block, now is the time to act. Norton’s Real Estate Agency – based right here on the Gold Coast – has the local market expertise to guide you through the process. Contact our team today for a free appraisal and consultation on how to take advantage of the current demand for prime Surfers Paradise sites.

Disclaimer: This blog provides general information and should not be considered financial advice. Market conditions are subject to change. Consult with a professional advisor for guidance on your specific situation.