Why Southport is Dominating Buyer Interest in 2025
Why Southport is Dominating Buyer Interest in 2025
Southport is no longer just the administrative centre of the Gold Coast — it’s the city’s most versatile, fastest-evolving property market, offering residential affordability, commercial flexibility, and significant government infrastructure support.
In 2025, Southport attracts buyers, developers, and business owners with:
CBD zoning and building height freedom
Direct access to the light rail and Broadwater Parklands
Proximity to major institutions like Griffith University and Gold Coast University Hospital
Mixed-use potential that allows both residential and business use
As local selling agents, Norton’s Real Estate offers unmatched insight into Southport’s development patterns, zoning overlays, and property types.
What Types of Property Can You Buy in Southport?
Southport’s core is split into two primary asset classes:
CBD-Fringe Residential Properties
Commercial / Mixed-Use Buildings
A. Residential: Old Meets New
Property Type | Buyer Type | Price Range (2025) |
|---|---|---|
Post-war freestanding homes | Renovators, developers | $850K–$1.2M |
Townhouses + villas | First-home buyers, downsizers | $650K–$850K |
New apartments | Investors, professionals | $580K–$780K |
Dual-living homes | Families, multigenerational | $1.1M–$1.4M |
Many older homes are located in the Low- to Medium-Density Residential Zone, ideal for future redevelopment (STCA).
B. Commercial + Mixed-Use
Commercial Asset Class | Key Use | Price Range |
|---|---|---|
Freehold retail with upper units | Owner-operators + investors | $1.4M–$2.8M |
Strata-titled office suites | Medical, legal, allied health | $450K–$880K |
Shopfront with upstairs dwelling | Live-work buyers | $950K–$1.6M |
Vacant corner sites | Developers / land-bankers | $1.5M–$3.5M+ |
Infrastructure Driving Demand
Several major infrastructure projects are positioning Southport for long-term capital growth:
Gold Coast Light Rail Stage 4: Will connect Southport to Burleigh and Coolangatta
Southport PDA (Priority Development Area): Eases development restrictions
Health and Knowledge Precinct: Anchored by GCUH, Griffith Uni, and private R&D facilities
Marine Precinct Upgrades: Expansion of Broadwater access and boating tourism infrastructure
These assets ensure foot traffic, transport access, and sustained tenant demand for both residential and commercial property owners.
Buyer Intent: Who's Active in Southport Right Now?
Buyer Segment | Primary Objective |
|---|---|
First-home buyers | Entry-priced homes near light rail |
Investors | Dual-key apartments near Uni & Hospital |
Business owners | Shopfront + upstairs living |
Developers | Knockdown sites + multi-dwelling lots |
Downsizers | Secure apartment living with amenities |
Commercial Owner-Occupier Spotlight
More buyers are exiting leases and purchasing their own premises in Southport. These include:
Physios, osteopaths, and psychologists
Migration and legal firms
Boutique retail and coffee operators
NDIS service providers
Norton’s has seen a spike in demand for:
Strata offices (80–150m²) with parking
Freehold commercial blocks with signage exposure
Dual-use shop + dwelling on Nerang St and Queen St
Development Opportunities: Where Are They?
Most of Southport falls under the Southport PDA, which allows:
Up to 50 storeys in select locations
Mixed-use zoning with less red tape
High-yield density if well-located near the light rail
Key development corridors:
Scarborough Street
Queen Street (medical/commercial fringe)
Marine Parade (residential high-rise zone)
Rail and tram intersection hubs
Norton’s works directly with developers and consultants to assess feasibility, resale models, and end-use value.
Why Southport is Not a "Speculation" Play
Southport’s appeal is not based on hype — it’s based on:
Permanent infrastructure
Education + healthcare institutions
Job creation zones
Year-round transport access
Multi-type buyer interest (commercial + residential)
This makes it one of the most resilient suburbs on the Gold Coast when the wider market slows down.
Norton’s Local Advantage
As active agents in Southport, Norton’s offers:
Off-market residential and commercial stock
Buyer and tenant match services
Lease audits and tenant profiling
Council overlay and zoning analysis
Asset repositioning advice for sellers and investors
⚠️ Legal Disclaimer
This article is for general information purposes only. Norton’s Real Estate Agency accepts no liability for any decisions made based on its content. You must obtain independent legal, financial and planning advice before buying, selling or developing property.
