💖 Sales Diary | Beenleigh Unit Sale – From Fall-Through to Sold in 24 Hours

Location: Elizabeth Street, Beenleigh
Property: 2 Bed, 2 Bath, 1 Car | Modern unit
Sold: $580,000 | 30-day settlement
Agency: Norton’s Real Estate
Outcome: Successful sale to Sydney investor via email campaign

Day 1: Listing Launch

We launched the campaign for a clean, modern apartment on Elizabeth Street in Beenleigh.

The unit featured:

• 2 spacious bedrooms

• 2 bathrooms

• Open-plan kitchen + living

• Air conditioning

• 1 secure car park

• Light, bright interiors

• Solid building with high owner-occupier ratio

💖 Our team used:

• High-impact professional photography

• Interior and balcony videography

• Floorplan and amenity highlights

• Targeted portal ads (RealCommercial + Domain Commercial)

• 📧 A direct email campaign to our investor list (400+ contacts)

Day 6: First Offers Come In

The initial response was strong.
We received two local offers within the first week.

• Both buyers attended the first open home

• Both had pre-approvals

• One offered slightly above asking — subject to finance

• The other followed with a quick second offer

⭐ Norton’s managed both offers with clear communication and seller-side focus.

Day 12: Both Offers Collapse

Despite early promise, both buyers fell through:

• Offer 1 was rescinded after their finance failed on review

• Offer 2 delayed pre-approval and couldn’t meet conditions

💖 Within 24 hours, we reactivated our email marketing list — this time re-framing the property as an investor-grade product.

Key message:

“Already tenant-ready. Low strata fees. Zero vacancy history. Strong rental appraisal. Ideal for SMSFs and interstate yield buyers.”

Day 13: The Investor Appears

One of our Sydney-based investor contacts, a previous enquiry on a similar apartment in Brisbane, opened the campaign email within 2 hours.

• They responded directly to the buyer hotline

• Norton’s sent the full info pack + video walkthrough

• Zoom inspection arranged

• Offer submitted by COB

💖 The portals brought visibility, but the conversion came from the email list.

Day 14: New Contract Signed

The Sydney buyer offered:

• Full price: $580,000

• 30-day settlement

• Unconditional on finance

• Sight-unseen (video inspection satisfied needs)

• Ready to rent on settlement

⭐ The seller was relieved. We had gone from deal collapse to deal signed in 24 hours.

Week 4: Settlement Complete

The unit settled on time.
Keys handed over.
The investor was thrilled.
The seller was relieved — and impressed that a boutique agency delivered not just speed, but composure and control.

“I thought I had to start all over. But Norton’s never panicked. They pivoted and sold it faster than I expected. That email campaign did exactly what they promised.”

💖 Key Takeaways for Unit Sellers in Beenleigh

1. Don’t rely on one buyer.
   Even approved finance can fall through.

2. Email is underused — but high conversion.
   A well-maintained investor list will outpace passive listings.

3. Interstate buyers can and do buy fast.
   If the agent gives them full info and digital access.

4. Presentation matters.
   The video, photos and floorplan helped replace physical inspections.

5. Your agent matters more than your postcode.
   Norton’s is a seller-first agency — with systems built for recovery and results.

⭐ Final Result Summary

📞 Have a Unit to Sell in Beenleigh?

Don’t just rely on the portals. Use an agency with a fallback plan — and a real buyer database that converts.

⚠️ Legal Disclaimer

This article is for general information only. Norton’s Real Estate disclaims any liability for financial or legal decisions made based on this content. Always consult your solicitor or financial advisor before entering into or accepting a property contract.