Selling Waterfront Property in Runaway Bay
Selling Waterfront Property in Runaway Bay – Standing Out in a Market That Has Almost No Stock
A Seller’s Market — But Not Without Strategy
The canals are quiet.
The buyers are circling.
And the For Sale signs are almost gone.
Welcome to Runaway Bay in 2025, where waterfront property is in record-low supply, and high-net-worth buyers are competing quietly behind the scenes.
But in a market where sellers hold the cards, strategy still matters — because even in high-demand conditions, you only get one launch.
At Norton’s Real Estate, we specialise in marketing and selling luxury waterfront homes across Runaway Bay, and our approach is designed to do one thing:
🌊 Maximise value through positioning, not price alone.
The Runaway Bay Buyer – Who’s Looking in 2025?
1. 🌊 The Interstate Executive Family
They’ve sold in Sydney or Melbourne.
They’re buying with cash.
They want private pontoon access, pool, and flexible internal space.
They rarely attend open homes — they send buyer reps, then fly up once the list is short.
2. 🌊 The Empty Nester on the Move
They live in Paradise Point or Hope Island.
They’re selling a larger property and downsizing — but only in the right street.
They’re emotional buyers. Lifestyle is key. So is low maintenance.
If your home has too many stairs, no lift, or a high-maintenance garden, they’ll pass.
3. 🌊 The Local Upgrader
They already live in Runaway Bay or Biggera Waters.
They’ve built equity and want to move up — not out.
They’re looking for a newer build or modernised waterfront home with smart layout.
They usually act fast, know the area well, and bring their own comparative sales data.
Norton’s segments buyers by profile and ensures your home is shown to the most relevant tier first — before public campaigns begin.
What Waterfront Buyers Are Paying Premium For
Feature | Demand Level |
|---|---|
North or east-facing canal aspect | Very High |
15m+ water frontage | High |
Deep water access with no bridge | Very High |
Renovated kitchen with open plan | High |
Secure front gate and intercom | Medium |
Private pontoon with power | Very High |
Outdoor entertaining with pool | Extremely High |
Master bedroom with water views | High |
Low-maintenance garden | Medium–High |
🌊 Buyers will pay more for lifestyle-ready — not just luxury finishes.
Avoiding the “High Price, No Offers” Trap
Yes — stock is low.
Yes — demand is strong.
No — you cannot just list high and wait.
Norton’s frequently consults with sellers who’ve been:
Undervalued by volume agents
Overpriced by prestige-only brands with no local list
Caught in long campaigns with zero qualified inspections
Our waterfront strategy is built on two key outcomes:
Secure private, pre-qualified interest before launching online
Use tailored visuals and storytelling to emotionally connect
How Norton’s Markets Runaway Bay Waterfront Homes
✅ No Upfront Marketing Costs
We offer RealtyAssist — allowing you to access premium advertising with $0 upfront, paid at settlement.
✅ Free Media Production Included
Interior and exterior photography
High-end drone videography
Twilight photo shoot
Waterfront detail imagery
Custom floorplans and lifestyle scripting
✅ Email Campaigns to Database Buyers
Our exclusive buyer list includes:
Over 300+ registered canal-home buyers
75+ known Brisbane-to-Gold Coast prestige relocators
40+ property acquisition professionals acting on behalf of HNWI
We match your home to this list before it hits the portals.
✅ Selective Portal Strategy
We don’t throw your property onto every platform and hope.
Your listing goes to:
Realestate.com.au (Prestige tier)
Domain Prestige
Off-market buyer-only platforms
LinkedIn / corporate relocation networks
International portals (on request)
What Sellers Ask Us — And How We Respond
Q: Should I wait for more homes to hit the market before listing?
A: No. In a low-stock environment, buyer focus is at its peak. You’ll be one of few — not one of many.
Q: Should I renovate the kitchen or bathrooms first?
A: Only if they are completely non-functional. Most buyers want to put their own touch on interiors, and new renovations don’t always return full value.
Q: What if I want a long settlement?
A: Norton’s negotiates long settlement or lease-back terms into our contracts regularly. It’s standard in prestige deals.
Q: Will buyers pay more off-market?
A: In many cases, yes — especially for buyers who want privacy and fast access to available stock before competition.
Runaway Bay Sellers: You’re Not Just Selling a House — You’re Selling Access
That pontoon?
It’s not a structure.
It’s a lifestyle funnel. A way to the Broadwater. A jet ski launch. A dream package.
That kitchen?
It’s where the family gathers during canal sunsets.
That yard?
It’s where buyers see birthday parties, long lunches, and evenings lit by glass reflections from the water.
This is what buyers are paying for.
And Norton’s knows how to present it.
We Act Solely As Selling Agents
We don’t rent.
We don’t manage.
We don’t develop.
We sell luxury property in Runaway Bay, and we represent you — the seller — only.
No buyer bias. No conflict of interest.
Just one goal: the best price, from the right buyer, with the right terms.
📞 Thinking of Selling Your Waterfront Home in Runaway Bay?
Let’s start with a confidential strategy session.
We’ll review:
Your target buyer
The block’s premium features
The best marketing schedule
Timing around your next move
Contract structure options
How RealtyAssist can cover marketing fees until settlement
⚠️ Legal Disclaimer
This blog is general in nature and is not financial or legal advice. Norton’s Real Estate disclaims all liability for decisions made based on this article. Always consult a solicitor or licensed financial advisor before selling property.