Social Media Selling: How to Use Facebook and Instagram to Market Your Property in Arundel
Social Media Selling: How to Use Facebook and Instagram to Market Your Property in Arundel
Arundel sits in one of the Gold Coast’s most strategically positioned corridors. Located between Southport and Helensvale, close to Griffith University and Gold Coast University Hospital, and surrounded by established residential estates and golf course pockets, Arundel combines stability with accessibility.
Selling property in Arundel is not about beachfront prestige.
It is not about first-home growth estate momentum.
It is not about speculative redevelopment.
Arundel is about central positioning, medical-university proximity, golf course lifestyle and long-term stability.
If you want to sell property in Arundel, your marketing must reflect that balance of location intelligence and residential calm.
1️⃣ Why Social Media Marketing Matters in Arundel
Arundel benefits from strategic proximity.
According to ABS Census trends, Arundel features:
Strong owner-occupier presence
Stable family households
Consistent rental demand
A mix of townhouses and detached homes
Buyers considering Arundel are often:
Medical professionals
University staff
Hospital employees
Families wanting central positioning
Investors targeting stable demand
Facebook property marketing in Arundel allows you to directly reach these demographic clusters.
In location-driven suburbs, targeted reach matters more than broad exposure.
2️⃣ Understanding the Arundel Buyer Profile
Selling property in Arundel requires understanding its hybrid buyer base.
🏥 The Medical & University Professional
With Gold Coast University Hospital and Griffith University nearby, Arundel attracts:
Healthcare professionals
Academic staff
Students’ families purchasing investment properties
Marketing should subtly highlight proximity and convenience.
⛳ The Golf Course Lifestyle Buyer
Arundel Hills Country Club creates a niche buyer group drawn to:
Golf course views
Gated communities
Quiet residential streets
Instagram real estate marketing in Arundel should showcase these premium pockets distinctly.
👨👩👧 The Central Family Buyer
Arundel families value:
School access
Light rail connectivity
Quiet estates
Proximity to Southport CBD
Campaign messaging should emphasise practicality and stability.
3️⃣ Facebook Strategy for Selling in Arundel
Facebook property marketing in Arundel should focus on strategic positioning.
🎯 Professional & Central Targeting
Campaigns can target:
Medical and healthcare interest categories
University employment clusters
Southport workers
Northern Gold Coast family demographics
Unlike Pacific Pines’ purely family positioning, Arundel campaigns should balance professional proximity with lifestyle.
🔁 Retargeting Strategy
Arundel buyers compare:
Southport
Ashmore
Helensvale
Parkwood
Retargeting ensures your Arundel listing stays visible during that evaluation.
In stable suburbs, familiarity builds trust.
📥 Structured Lead Funnel
Effective campaigns may include:
Location positioning videos
Golf course outlook highlights
Hospital proximity messaging
Inspection registration ads
This converts comparison into commitment.
4️⃣ Instagram Strategy for Lifestyle-Driven Buyers
Instagram real estate marketing in Arundel should feel refined and practical.
Arundel offers:
Quiet established streets
Golf course surroundings
Light rail access
Central Gold Coast convenience
🎥 Reels Strategy
Reels should showcase:
Golf course backdrops
Light-filled interiors
Central access convenience
Quiet estate streets
Arundel campaigns should feel calm and well-positioned.
📸 Visual Positioning
Professional photography must highlight:
Outlook (golf course where applicable)
Modern interiors
Gated estate security
Proximity to major hubs
In Arundel, location advantage equals leverage.
❤️ Emotional Framing
Stories can focus on:
Short commute to hospital
Golf course mornings
Family evenings in quiet streets
Central access to Southport
Emotion in Arundel equals convenience plus lifestyle.
5️⃣ Paid Advertising Strategy Specific to Arundel
Paid campaigns in Arundel should include:
Professional income segmentation
Healthcare employment targeting
Central Gold Coast radius targeting
Interstate relocation filters
Messaging should emphasise:
Strategic positioning
Stable rental demand
Golf course pockets
Established residential comfort
Queensland Government infrastructure updates and light rail connectivity reinforce Arundel’s long-term value narrative.
6️⃣ Why Professional Social Media Marketing Achieves Premium Prices
In Arundel, buyers are logical and location-sensitive.
When a property:
Clearly communicates proximity advantages
Signals strong engagement
Feels professionally positioned
Highlights scarcity within golf course or gated estates
Buyers adjust their value perception.
Scarcity messaging works particularly well for:
Gated communities
Golf course outlook homes
Larger family properties
The best way to sell property in Arundel is to control the location narrative.
7️⃣ How Nortons Real Estate Uses Social Media to Maximise Sale Price in Arundel
Nortons Real Estate structures Arundel campaigns around:
Location-based targeting
Professional demographic segmentation
Golf course differentiation
Retargeting sequences
Structured inspection funnels
Rather than relying solely on portals, Facebook property marketing in Arundel and Instagram real estate marketing in Arundel are layered to:
Increase professional buyer reach
Expand enquiry pools
Strengthen negotiation leverage
Maximise final sale outcomes
Arundel requires strategic clarity — not hype.
Conclusion
If you are considering how to sell your house in Arundel, understand this:
Arundel is:
Strategically central
Medical-university adjacent
Golf course influenced
Stable
Professionally attractive
Social media property sales in Queensland have transformed how strategically positioned suburbs like Arundel achieve premium results.
Thinking of selling in Arundel? Speak with Norton's Real Estate for a strategic social media campaign designed to maximise your result.
📞 Contact Nortons Real Estate
Disclaimer
This article provides general information only and does not constitute financial, legal or investment advice. Property markets in Arundel may change, and individual circumstances vary. Independent professional advice should be sought before making property decisions.