Units in Southport in 2026 - Strong Demand
🏢 Selling a Unit in Southport in 2026: Strong Demand, Steady Growth, and Smart Opportunity
Southport Unit Market Insights | Norton Real Estate | 500 Words
🌟 Southport in 2026: The Heart of Gold Coast’s Urban Living
Southport remains one of the Gold Coast’s most vibrant and evolving suburbs, attracting investors, downsizers, first-home buyers, and professionals alike. With a thriving CBD, proximity to the Broadwater, medical and education precincts, and a blend of modern high-rises and older residential buildings, Southport offers one of the most diverse and active unit markets on the Coast.
In 2026, the median price for units in Southport has risen to $714,000, representing a 6.2% increase over the past 12 months. For owners of well-located, well-presented units, now is an ideal time to sell, with buyer activity remaining strong and stock levels relatively tight.
📊 Southport Unit Market Snapshot (2025)
Metric | Value |
|---|---|
Median Unit Price | $714,000 |
12-Month Growth | +6.2% |
2-Bed New Units | Up to $990,000 |
3-Bed Older Units | ~$870,000 |
Buyer Demand | High |
Rental Demand | Consistent |
Average Time on Market | 25–35 days |
🏙️ What’s Selling in Southport Right Now?
Southport’s unit market is unique in its range of offerings, from brand-new luxury towers to established walk-up apartments. However, some types are in especially high demand:
Newer 2-bedroom apartments in buildings with amenities (pools, gyms, secure parking) are reaching up to $990,000, particularly if they offer views of the Broadwater, skyline, or hinterland.
Larger 3-bedroom units in older complexes are achieving $850,000–$870,000, especially when well-maintained, updated, or located near the CBD, light rail or Australia Fair.
Investor stock and student-focused apartments near Griffith University continue to attract solid returns and high occupancy, appealing to yield-focused buyers.
👥 Who’s Buying Southport Units in 2026?
The suburb’s strategic location, connectivity, and price point continue to attract:
Downsizers seeking low-maintenance living with access to hospitals, cafes, and beaches
Young professionals and first-home buyers drawn to affordable entry into the central Gold Coast market
Investors chasing rental income and capital growth
Medical and education sector workers needing proximity to Griffith University and Gold Coast University Hospital
💡 Tips for Selling Your Southport Unit
To achieve the best result in a competitive unit market:
Present your unit immaculately – Declutter, clean thoroughly, and consider light styling
Highlight key features – Views, parking, storage, location to transport and shops
Leverage premium photography and floorplans – Buyers shop online first
Ensure all compliance – Body corporate records, strata levies, and tenancy agreements (if tenanted) must be ready
Work with an experienced local agent – Southport is diverse; local knowledge is key to pricing and positioning
📞 Thinking of Selling Your Unit in Southport?
At Norton Real Estate, understand the nuances of price, presentation, and timing in this active and fast-moving market.
Let’s help you sell your Southport unit with confidence and clarity.
⚖️ Professional Disclaimer
This article is for general informational purposes only and does not constitute legal, financial, or real estate advice. All market data is accurate as of 2025–2026 and may change. Sellers are encouraged to consult with qualified professionals before making any property-related decisions. Norton Real Estate accepts no liability for actions taken based on this content.