Is It the Right Time to Sell Your Commercial Property in Pimpama?

Pimpama is one of the Gold Coast’s fastest-evolving growth corridor locations. With ongoing residential expansion, new services following rooftops, and major transport investment across the northern corridor, commercial property owners are asking a practical question:

Is now the right time to sell — or is it smarter to hold a bit longer?

For commercial property, the answer usually comes down to three things:

1. Market trends (buyer demand + supply)

2. Property performance (lease strength + risk)

3. Interest rates (buyer borrowing power + yields)

Below is a plain-English way to work through the decision in Pimpama.

1) Market trends: what’s happening in Pimpama right now?

Pimpama benefits from being positioned in the northern Gold Coast corridor where growth has been steady and planned for. Council planning documents reference the broader 2046 dwelling growth benchmark and City Plan “investigation areas” for future growth, which underlines why this corridor continues to attract investment and development focus.

On the infrastructure side, the Coomera Connector (M9) is a major north–south transport project intended to provide an alternative to the M1 and support rapidly growing communities across the northern Gold Coast.
Stage 1 (Coomera to Nerang) has also been progressing with sections opening to traffic, reinforcing the reality that transport upgrades are actively rolling out—not just “future plans.”

What this means for sellers in Pimpama:
When an area is growing and infrastructure is improving, you typically see:

• stronger demand from service-based tenants (medical, allied health, trade supply, convenience retail)

• more investor interest in well-leased assets

• more buyer attention on “future-proofed” locations with access and parking

But buyers still stay disciplined. They’ll pay for quality and certainty—not hype.

2) Property performance: is your asset doing what buyers want?

Commercial buyers don’t buy the building first — they buy the income and the risk profile.

Before you decide to sell, look at what a buyer will judge quickly:

• Lease length: Is there a strong term remaining, or are renewals coming up?

• Tenant quality: Stable operator? Good payment history? Low risk industry?

• Rent position: At market, under market (upside), or over market (risk)?

• Outgoings: Clean recovery and clear documentation?

• Vacancy risk: If a tenant leaves, is there local demand to backfill?

• Capital works: Any known costs coming soon (roof, HVAC, compliance, parking)?

If your property is well-leased with clean numbers, it’s often easier to sell at a premium because buyers can understand it fast.

If you’re heading toward vacancy, lease expiry, or looming capex, selling sooner can sometimes protect value (because buyers will price those risks in).

3) Interest rates: why they matter in commercial sales

Interest rates impact commercial property in two big ways:

• Borrowing capacity (what buyers can fund)

• Yield expectations (what return buyers demand)

The Reserve Bank of Australia publishes the cash rate target and explains how it functions as the benchmark rate influencing other interest rates.
Market expectations (which can shift week to week) are often tracked via indicators like the ASX RBA Rate Tracker.

What this means for your decision:
When rates are higher or uncertain, buyers typically:

• push harder on price if lease risk is present

• prefer stronger tenants and longer WALE

• avoid “maybe it’ll lease” stories unless the yield is compelling

So in a tighter lending environment, presentation + pricing strategy becomes even more important.

The real decision: sell now or wait?

A simple way to decide is to ask:

Will holding the property for 6–18 months meaningfully improve the value — or just add risk?

Selling can make sense now if:

• you have strong leases and you’re selling certainty

• you want to realise equity and redeploy funds

• you’d rather exit before a lease expiry or vacancy risk

• your property no longer suits your long-term plan

Waiting can make sense if:

• you have a realistic plan to lift value (renew a lease, improve tenant mix, tidy outgoings, complete minor upgrades)

• you’re comfortable holding through rate and market shifts

• the asset is performing strongly and you don’t need to change anything yet

And for owners who have sold residential before, it can help to reset your thinking: the classic “accept first offer or wait” / “first offer selling house” mindset matters less in commercial than lease strength, income certainty, and buyer finance conditions.

Call to action

Thinking about selling in Pimpama?
Speak with Norton’s Real Estate first to understand current buyer demand, pricing strategy, and how to achieve the strongest possible result.

📧 nortons.re@gmail.com
📞 Steven Norton – 0488 496 777
📞 Lawrence Norton – 0415 279 807
🌐 www.nortonsrealestate.com

Disclaimer

This article is general information only and does not constitute financial, legal, or investment advice. Commercial property outcomes depend on your individual circumstances, property condition, lease terms, tenant strength, and market conditions at the time. You should obtain independent professional advice before making any decision to sell, hold, or restructure a commercial property asset.